Why Leadership at the Top of Wellness Matters
The future of the global wellness industry is being shaped by a relatively small number of senior leaders — CEOs, founders, programme directors, regional executives and industry advocates whose decisions ripple across hundreds of properties and thousands of careers.
The Wellness Leadership Awards exist to recognise these leaders and the broader contribution they make to the industry — beyond the businesses they run, in the standards they set, the talent they develop and the directions they help the industry move.
Categories Within Wellness Leadership
Best Wellness CEO, Best Wellness Founder, Best Wellness Industry Advocate, Lifetime Achievement in Wellness, and Best Emerging Wellness Leader.
These categories are typically reserved for leaders with documented industry impact — significant tenure, observable culture, contribution to standards bodies, mentorship of the next generation, and the kind of public influence that shapes how the industry thinks about itself.
What Wellness Leadership Recognition Captures
Three core dimensions: the businesses they have built or led, the people they have developed, and the industry they have helped to shape. The strongest submissions document evidence across all three.
Lifetime Achievement is reserved for leaders whose contribution to wellness spans decades and has measurably moved the industry forward — a small number of such awards are given each year.
Frequently Asked Questions
Can leaders be nominated by their peers?
Yes — and many of the strongest Wellness Leadership nominations come from peer endorsement rather than self-nomination.
Does the leader need to be currently active in the industry?
Active leaders are eligible across all categories. Lifetime Achievement recognises both currently active and recently retired leaders.
Are wellness investors and advisors eligible?
Yes — Best Wellness Industry Advocate includes investors, advisors and others whose influence on the industry is significant though they may not operate businesses directly.
Can wellness brand CEOs enter Wellness Leadership rather than Wellness Brand?
Yes — leaders can be entered into Wellness Leadership while their brand enters separately into Wellness Brand. Different categories evaluate different things.
What evidence does a leadership nomination require?
Documented career history, evidence of organisational outcomes during their tenure, peer endorsements, and any public industry contributions (speaking, writing, mentorship, board roles).
Ready to Nominate?
Submissions are free of charge and judged by an independent international jury. Acknowledged within 48 hours.
Begin Your Nomination →