The Scale of the Wellness Tourism Opportunity
Wellness tourism is one of the fastest-growing segments of global travel. Destinations that position themselves credibly within this market gain access to high-spending, repeat-visit traveller segments — and the Wellness Tourism Awards exist to identify the destinations and operators doing this best.
Recognition spans destination wellness positioning, tour operator programming, retreat curation and the integration of wellness into broader tourism brand strategies.
Award Categories Within Wellness Tourism
Best Wellness Tourism Destination, Best Wellness Tour Operator, Best Wellness Travel Programme, Best Sustainable Wellness Destination, and emerging-destination recognition for markets building their wellness travel proposition.
Tourism boards, destination marketing organisations, and private operators are all eligible — and frequently enter together when promoting a coherent regional wellness story.
How Recognition Translates for Destinations
Destination wellness recognition appears in luxury travel media, wellness curation platforms, and the planning workflows of high-spend wellness travellers. For destinations investing in wellness positioning, the awards function as a credibility multiplier across every channel.
Beyond direct visibility, recognised destinations gain easier entry to wellness industry events, partnership opportunities with major wellness brands, and the kind of word-of-mouth that defines wellness travel decisions.
Frequently Asked Questions
Can a city or country be entered as a wellness destination?
Yes. Cities, regions, countries and even specific wellness travel corridors are all eligible.
Who typically submits a destination nomination?
Tourism boards, destination marketing organisations, major hospitality groups operating within the destination, and sometimes private wellness consortia.
Are destination judging criteria different from property criteria?
Yes — destinations are evaluated on the coherence of their wellness positioning, the quality of supporting infrastructure, sustainability of growth, and the breadth of wellness operators thriving within them.
Can multiple destinations within the same country be entered?
Yes. Some countries enter their capital, a coastal region and a mountain wellness destination separately — each evaluated independently.
Is there a separate category for emerging wellness destinations?
Yes — Emerging Wellness Tourism Destination is judged with awareness of the destination's growth trajectory, not just current scale.
Ready to Nominate?
Submissions are free of charge and judged by an independent international jury. Acknowledged within 48 hours.
Begin Your Nomination →